Effective interactive marketing uses all available tactics to build interest, promote a brand, and drive traffic. Cloudscape's interactive marking combines Search Engine Optimization (SEO) with Search Engine Marketing (SEM) to ensure complete search coverage.


Search Engine Optimization (SEO)

SEO provides the highest long-term return on investment of all online marketing methods. Search engine ranking algorithms place sites that contain the most relevant, trustworthy information at the top of the search results page, where everyone looks first. Following the best practices outlined below, Cloudscape will make it easier for search engines to crawl, index and understand your content.

  • Create unique, accurate page titles
  • Make use of "description" meta tags
  • Review the structure of your URLs
  • Create an HTML site map page, and use an XML site map file
  • Write optimized anchor tags
  • Optimize your use of images
  • Use heading tags appropriately
  • Make effective use of robots.txt
  • Use Google Webmaster Tools to control how Google interacts with your website

Search Engine Marketing (SEM)

SEM is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof. A comprehensive SEM campaign is inclusive of (at least) the following functions:

  • Search Engine Optimization (SEO)
  • Local Advertising (Google Places)
  • Pay-Per-Click Advertising (Google AdWords)
  • Social Media
  • Online Reputation Management


Cloudscape puts a strong focus on continually measuring results and improving campaigns based on prior performance. Cloudscape can set up Google Analytics to give you rich insights into your website traffic and marketing effectiveness. With Google Analytics, you're more prepared to strengthen your marketing initiatives and increase your ROI.


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